Founder · NuShape & Cellf

Jessica Charles

Jessica Charles is the founder of NuShape and Cellf, two wellness brands built around a simple idea — that restoring cellular health is the foundation of lasting energy, balance, and beauty.

Drawing from years of experience in red-light therapy, infrared heat, and natural recovery technologies, she helps people — and the wellness centers, spas and retreats that serve them — bridge the gap between science and daily practice.

Her work focuses on helping the body do what it's designed to do: repair, rebalance, and renew. Through accessible, evidence-based tools like light, heat, and cold, she's seen thousands of people regain energy, stability, and confidence in their own biology.

True wellness isn't about extremes — it's about creating the right conditions for the body to remember how to heal itself.

What Jessica writes about: red light therapy and photobiomodulation, near-infrared and infrared heat, PEMF therapy, sleep, metabolism and blood sugar, skin and hair health, brain health and focus, breathwork, and the everyday habits that let the body repair itself.

The story so far

It started with a question nobody could answer well.

NuShape began in 2015 with a question Jessica couldn't get a good answer to: why did effective red light therapy only exist in clinics, as rigid panels you had to sit in front of? The answer became the LipoWrap, the first wearable red light therapy device, built so the light could go where the body needed it while life carried on.

Over the decade since, that one wrap grew into a full range of wearable light therapy, then the NeuroPulse Pro, which combines red and near-infrared light with PEMF for the brain and was inspired by her grandmother's struggle with memory loss. Cellf followed, bringing PEMF, molecular hydrogen and multi-therapy devices into one line.

Alongside the devices, Jessica wrote one of the first consumer guides to light therapy, Light Medicine, and has since written The PEMF Handbook, The Neurohacker's Blueprint and The Science of Deep Sleep. She runs Aurora Private Wellness Retreats at private residences in Mallorca, Greece, the Philippines and Puerto Rico, and built The Wellness Workshop, a self-guided course in the daily signals the body reads: light, water, food, movement, breath and sleep. She splits her year between the Mediterranean and the islands, and tests everything she writes about on herself first.

Explore The Wellness Workshop The Personal Protocol

Training and credentials